In today’s rapidly evolving economic landscape, it has become clear that a more unified, strategic approach is essential to keeping our region competitive on a national and global scale. That’s why, alongside regional leaders, Commerce Lexington has led the charge to develop a  bold and forward-thinking roadmap designed to increase more jobs and attract more workers to the nine-county region.

Public and private sector leaders are working together on key initiatives to grow the economy and elevate all communities across the region.

To move the region forward, leaders established clear, measurable goals and action items focused on three pillars: economic development, workforce, and policy.

Early successes include the creation of a regional brand — Greater Lex — and the launch of a new talent attraction website featuring more than 30 pages of “live, work, play” messaging. The site increases awareness among key audiences and offers tools such as an interactive community quiz, regional map, cost of living calculator and detailed county pages to help users discover what makes each area unique.